Dazed Magazine
Fashion East
Sep 2025
Dazed Magazine commemorates the 25th anniversary of Fashion East with an expansive editorial feature documenting the incubator's influence on contemporary designer fashion. Photographed by Thurstan Redding, the project utilizes a clean, architectural aesthetic to highlight avant-garde silhouettes and textured garments through a series of group portraits and individual studies. Fashion direction by Imruh Asha and styling by Nell Kalonji anchor the visual narrative, which features an eclectic cast including Ajak Dhieu, Alva Claire, Kerlual Thak, Miles Buckle, and Noah Bates. The production incorporates set design by Samuel Overs and movement direction by Yagamoto, relying on natural light and high-key environments to define the editorial look. The series employs both warm and monochrome palettes, blending analogue film techniques with a minimalist studio approach.
Editorial, Horizontal, Clean
Natural light
Designer Fashion
Editorial
Associated creatives
