Dazed Magazine
Fashion East
Sep 2025
Dazed Magazine commemorates the 25th anniversary of Fashion East with a sprawling editorial feature that highlights the evolution of the iconic designer incubator. Captured by photographer Thurstan Redding, the imagery documents a diverse ensemble of models and creatives, weaving together the intersection of designer fashion and avant-garde editorial photography. The production leans into a clean, architectural aesthetic, utilizing natural light to emphasise the sculptural details of contemporary apparel. The series features a collaborative effort from fashion director Imruh Asha and stylist Nell Kalonji, who curated a range of eclectic, layered silhouettes and textured garments. The project relies on a minimal, neoclassical interior backdrop, with set design by Samuel Overs and movement direction by Yagamoto providing a structured, deliberate rhythm to the group portraiture. With casting by Mischa Notcutt, the feature highlights a generational cross-section of the fashion industry.
Editorial, Horizontal, Clean
Natural light
Designer Fashion
Editorial
Associated creatives
