Dam

Apr 2022

The brand identity for Dam, developed by Caserne, establishes a comprehensive visual language that integrates motion graphics, illustration, and commercial photography. The identity system centers on clean vector geometry and bold typography, utilizing a palette of blue, yellow, and pastel purple to anchor the brand's aesthetic. Caserne led the graphic design and typeface development, with additional type contributions from Coppers and Brasses, Rand, and Optimo. The identity extends across diverse touchpoints, from packaging and product photography to editorial portraiture and expressive oil-paint illustrations by Sarah Osborne. Photographers Alex Blouin and Jodi Heartz documented the brand through a series of commercial and editorial assets. These images lean into a minimalist and clean presentation, emphasizing tactile textures, natural light, and a cohesive, approachable tone.

Vertical, Clean, Artistic

Advertising Campaign