Dam: Brand Identity
Brand
Date
Apr 2022
Description
Caserne leads the comprehensive brand identity for Dam, a project that spans kinetic motion graphics, editorial portraiture, and commercial still life. The visual language centers on clean vector geometry and bold, repeating typography, with art direction that balances minimalist layouts against vibrant, painterly illustrations. The identity system integrates custom typefaces and graphic motifs across various physical and digital applications. The project incorporates work from illustrators and photographers, highlighting a cohesive, multi-disciplinary approach to brand presentation through a blend of animation, retro-inspired oil painting textures, and clean studio photography.
Style
Vertical, Clean, Artistic
Context
Advertising Campaign
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