Dam Brand Identity 2022

Description

This image showcases a brand identity project for Dam, featuring a sculptural piece of beige paper rolled tightly into a vertical form. The surface of the paper is decorated with bold blue typography repeating across its length. The paper roll is positioned upright on a flat wooden surface, casting a soft shadow to the right. The background is dark and indistinct, creating a strong contrast that highlights the texture and form of the printed material. Studio lighting gently illuminates the curves of the paper, emphasizing its tactile qualities and graphic details.

Style

Artistic, Vertical, Warm, Clean

Color

Context

Advertising Campaign