This CVS commercial, titled DAVE, follows a narrative centered on a middle-aged man managing sleep issues. The production tracks his journey from a domestic environment to a clinical consultation, detailing the process of a sleep apnea screening and subsequent pharmacy visit for diagnostic gear.
Developed by agency BBDO New York with production by Sweetshop US and The Roots Production Service, the project leans into a realistic, live-action technique. The visual approach maintains a clean aesthetic, utilizing natural interior lighting to define the domestic and clinical settings.
