Curtin University

Make Tomorrow Better

Brand

Date

Dec 2024

Description

Curtin University’s 'Make Tomorrow Better' campaign features a series of surrealist vignettes that shift from the interior of a dimly lit bus to serene park settings and university libraries. The commercial production employs cinematic lighting and distinct VFX to illustrate individuals with luminous, lightbulb-inspired heads, creating a high-contrast visual identity through monochrome palettes. Produced by Plaza Films with creative direction from The Brand Agency, the piece utilizes live-action techniques layered with post-production visual effects. Fin Design + Effects managed the technical execution, balancing the atmospheric dark environments with the clinical, bright glow of the characters' focal points.

Style

Horizontal, Cinematic, Monochrome

Techniques

VFX / visual effects

Industries

Tourism Boards

Color

Jet Black

Pure White

Background

Street

Context