Curtin University: Make Tomorrow Better

Brand

Date

Dec 2024

Description

Curtin University’s 'Make Tomorrow Better' campaign presents a series of surreal, highly visual scenes featuring individuals depicted with glowing lightbulb and fluorescent tube heads. The commercial traverses diverse settings, from the quiet interior of a night bus to park landscapes and library interiors, utilizing cinematic lighting to contrast the illuminated glass elements against darkened environments. The project, developed in partnership with The Brand Agency, combines live-action technique with layered VFX to ground the abstract concept within realistic settings. Production was handled by Plaza Films, with Fin Design + Effects overseeing the post-production work that defines the campaign's atmospheric, monochrome aesthetic.

Style

Horizontal, Cinematic, Monochrome

Techniques

VFX / visual effects

Industries

Tourism Boards

Color

Jet Black

Pure White

Background

Street

Context