COS explores a relaxed seasonal aesthetic for the High Summer campaign, captured by photographer Robbie Lawrence. The editorial series frames model Marcelo Mendez against coastal environments, transitioning from sandy shorelines to rugged rock formations.
Fashion editor Mitchell Belk leans into a minimalist wardrobe, pairing structured basics with tailored staples. The imagery utilizes natural light and analogue film techniques to emphasize sharp contrasts and textures throughout the series.
