COS: COS High Summer
Brand
Date
Jun 2025
Description
COS explores a relaxed seasonal aesthetic for the High Summer campaign, captured by photographer Robbie Lawrence. The editorial series frames model Marcelo Mendez against coastal environments, transitioning from sandy shorelines to rugged rock formations. Fashion editor Mitchell Belk leans into a minimalist wardrobe, pairing structured basics with tailored staples. The imagery utilizes natural light and analogue film techniques to emphasize sharp contrasts and textures throughout the series.
Style
Editorial, Vertical
Techniques
Natural light
Industries
Color
Jet Black
Context
Advertising Campaign
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