Corona: One Man's Journey
Brand
Date
May 2024
Description
Corona’s One Man’s Journey campaign for the alcoholic beverages market follows actor Pedro Pascal as he transitions from a moody, warmly lit bar into a sun-drenched cobblestone street. The film, produced by MullenLowe US, leans into cinematic, live-action techniques to contrast the dim, amber-toned interior with the bright, natural light of the outdoors. By focusing on the sensory details of the brand experience, the commercial establishes a distinct visual rhythm. The piece leverages high-contrast lighting to shift the viewer’s perspective, moving from an intimate, textured interior to a vibrant, open-air setting.
Style
Horizontal, Cinematic, Warm
Industries
Color
Camel
Chocolate
Golden Yellow
Background
Bar
Context
TVC / TV Commercial
Associated creatives
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