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Brand
Corona
ProjectOne Man's Journey

Corona One Man's Journey 2024

Associated creatives

MullenLowe US
MullenLowe USAgency / Creative

Tags

pedro pascalman holding beer bottlebeer bottlecorona extra bottleman in striped shirtstriped shirtman walking in streetman in bar

Description

This commercial video for Corona, titled One Man's Journey and created by agency MullenLowe US, features actor Pedro Pascal. The sequence opens in a warmly lit, moody bar where the man inspects a bottle of Corona Extra and scatters sand from his hand. He then leaves the bar, walking out onto a bustling, sun-drenched cobblestone street lined with outdoor umbrellas and shops. The cinematography features rich amber and golden tones, strong contrasts, and warm lighting that transition from the dim interior to the bright exterior.