This 2023 campaign for Cornwall Air Ambulance serves as a visual record of the organization’s emergency medical transport operations. The project highlights the charity’s fleet and its role in providing critical life-saving services across the region.
Developed in collaboration with AdSmart from Sky, the production utilizes clean live-action techniques and professional videography to document the helicopter’s deployment from a local airfield. The campaign focuses on the operational reality of the service, captured in daylight to maintain a clear and accessible aesthetic.
