The brand identity for COPS, developed by Common Studios, centres on a high-contrast visual language applied across takeaway packaging for their food and beverage offerings. The project utilises a bold, monochromatic colour palette, incorporating hypnotic optical patterns and clean geometric typography to create a cohesive retail aesthetic.
The execution relies on precise graphic design and 3D render / CGI techniques, featuring a mix of vibrant pink, purple, and peach tones. Packaging assets, ranging from coffee cups and paper bags to pizza-style pastry boxes, are presented with a minimalist and editorial focus, highlighting the brand's sharp visual system.
