Converse: We Create Next 30
Brand
Date
Feb 2024
Description
Converse captures the energy of youth culture in the commercial spot 'We Create Next 30.' The project showcases skateboarders and creatives navigating urban environments, blending candid moments with high-octane skate sequences. Produced with a vibrant, saturated aesthetic, the campaign leans into live-action techniques to emphasize movement and individual style. Agency support came from McCann New York, with production managed by Cadence Films and Sganzaa Studios.
Style
Horizontal, Commercial, Saturated, Clean
Techniques
Slow motion
Industries
Color
Jet Black
Navy
Pure White
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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