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Converse: We Create Next 30

Date

Feb 2024

Description

Converse captures the energy of youth culture in the commercial spot 'We Create Next 30.' The project showcases skateboarders and creatives navigating urban environments, blending candid moments with high-octane skate sequences. Produced with a vibrant, saturated aesthetic, the campaign leans into live-action techniques to emphasize movement and individual style. Agency support came from McCann New York, with production managed by Cadence Films and Sganzaa Studios.

Style

Horizontal, Commercial, Saturated, Clean

Techniques

Slow motion

Industries
Color
Jet Black
Navy
Pure White
Background

Street

Context

Advertising Campaign, TVC / TV Commercial

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