Converse
Rule Summer - Cruise
Brand
ProjectRule Summer - Cruise
Date
Mar 2025
Description
Converse leans into a high-energy summer aesthetic with the Rule Summer – Cruise campaign. Produced in collaboration with Stereo Creative, the film centers on the spirited atmosphere of youth culture, spotlighting a selection of platform sneakers and seasonal apparel. The project channels a lively, festive mood through energetic camera motion and saturated, warm lighting. Utilizing live-action techniques and slow-motion sequences, the creative focuses on candid social interactions and dynamic movement to capture the essence of the collection.
Style
Horizontal, Commercial, Action, Saturated, Warm
Techniques
Slow motion
Industries
Sportswear
Color
Pure White
Hot Pink
Context
TVC / TV Commercial, Social Media / Short Form Video
Associated creatives
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