Converse: Jonathan Anderson x Converse
Brand
Date
Jul 2025
Description
The Jonathan Anderson x Converse collaborative campaign captures a series of candid encounters among young adults in an outdoor public square. The project leans into a documentary aesthetic, utilizing live-action technique and natural light to emphasize the textures of the apparel and footwear. Throughout the video sequence, handheld camera work grounds the narrative in an observational, lifestyle-focused perspective. The focus remains on the movement and interaction of the participants, highlighting the design details of the sneakers through tight framing.
Style
Documentary, Lifestyle, Vertical
Techniques
Natural light
Industries
Color
Lemon
Navy
Magenta
Background
Public Square
Context
Advertising Campaign, Social Media / Short Form Video
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