Converse: ERX Team Animal
Brand
Date
Jun 2023
Description
The ERX Team Animal commercial for Converse channels a high-energy urban aesthetic, blending streetwear culture with dynamic movement. Directed through the collaboration of Office of Air and creative partners Double Day, the piece captures a kinetic mood through rapid pacing and textural depth. The film leans into a cinematic visual language, utilizing natural lighting and grainy, gritty textures to establish its tone. Set across industrial city backdrops and alleyways, the work incorporates live-action sequences featuring models in leopard-print outerwear and signature footwear, punctuated by abstract elements that navigate the frame.
Style
Horizontal, Cinematic, Gritty, Grainy
Techniques
Slow motion
Industries
Background
Alley
Context
Advertising Campaign
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