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Converse

Charli xcx Christmas 2024 OOH
Date

Dec 2024

Description

Converse occupies the urban landscape in this out-of-home campaign for the Charli xcx Christmas 2024 collection. The project utilizes vertical video to capture the scale of a busy Times Square intersection at night, framing the brand within the saturated glow of city billboards. Developed by agency MOX, the work leans into a cinematic, live-action aesthetic. The execution focuses on the interplay of neon lighting against wet city surfaces to highlight the presence of the campaign within the high-traffic urban environment.

Style

Vertical, Action, Cinematic, Neon

Industries

High Street Fashion

Background

Street

Context

Out of Home (OOH)

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