Converse: Charli xcx Christmas 2024 OOH
Brand
Date
Dec 2024
Description
Converse showcases its latest campaign in the heart of New York with this out-of-home execution for the Charli xcx Christmas 2024 collection. The project, developed by agency MOX, utilises the high-traffic urban environment of Times Square to command attention through scale and presence. Captured with a vertical camera angle, the campaign film features live-action technique and neon lighting to integrate with the surrounding digital billboards of the intersection. The output reflects the brand's high-street fashion positioning, leveraging the cinematic quality of the nighttime city landscape.
Style
Vertical, Action, Cinematic, Neon
Industries
Background
Street
Context
Out of Home (OOH)
Associated creatives
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