Converse: AS-1 Pro Shoes
Brand
Date
Nov 2025
Description
Converse introduces the AS-1 Pro, a signature footwear project developed in collaboration with designer and professional skateboarder Alexis Sablone. The campaign video presents a documentary-style look at the intersection of product design and street skateboarding culture. Produced by Partner Films New York, the film utilizes high-contrast monochrome cinematography to capture urban environments and concrete parking structures. The visual language leans into analogue film aesthetics, incorporating archival imagery and observational sequences to highlight the architectural details of the shoe.
Style
Documentary, Vertical, Monochrome
Techniques
Analogue / film
Industries
Background
Garage
Context
Advertising Campaign, Brand Film / Corporate Video
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