CocaCola: Share a Coke

Brand

Date

Apr 2025

Description

The Share a Coke campaign for Coca-Cola, a cornerstone of its recent brand activations, utilizes a series of dynamic animations to highlight the personalization of its signature glass bottles. The project brings the concept to life through crisp motion graphics that cycle through individual first names against the brand's classic red and white palette. Developed by Ogilvy UK, DAVID Miami, and WPP Open X, with media support from Essence Mediacom, the execution leans into clean typography and 3D render/CGI sequences. The motion graphics emphasize the social nature of the product, concluding with aerial footage that anchors the stylized commercial work in a wider urban context.

Style

Horizontal, Commercial, Saturated, Clean

Techniques

Animation, 3D render / CGI, Motion Graphics

Industries

Beverages

Color

Crimson

Pure White

Background

White Seamless

Context