Co-op Funeralcare
TV Commercial
Brand
ProjectTV Commercial
Date
Feb 2025
Description
Co-op Funeralcare presents a television commercial that tracks an elderly protagonist through a series of domestic routines. The narrative follows her as she prepares for a family gathering, transitioning from quiet home moments to travel scenes. Produced with creative input from AdSmart from Sky, the film employs natural light and a desaturated palette to maintain a restrained tone. The cinematography leans into a cinematic, observational aesthetic that centers on reflective, daily life rhythms.
Style
Horizontal, Cinematic, Desaturated
Techniques
Natural light
Color
Jet Black
Pure White
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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