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Co-op Funeralcare: Advert

Date

Feb 2025

Description

Co-op Funeralcare presents a documentary-style advertising campaign centering on human connection and reflection. Through a series of candid vox pops, the film captures personal stories and family recollections, moving between controlled indoor portraiture and natural outdoor environments. Developed with creative support from AdSmart from Sky, the execution leans into a clean, straightforward visual language. The project utilizes a live-action technique that emphasises the warmth of the participants' memories as they discuss significant life moments.

Style

Documentary, Horizontal, Warm, Clean

Context

TVC / TV Commercial

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