Clutch, NBA: Clutch Shot
Date
Oct 2023
Description
This campaign for Clutch, produced in partnership with the NBA, spotlights the brand's automotive platform through a series of high-energy sequences. Featuring action-oriented basketball footage captured in an urban setting, the commercial leans into a dynamic aesthetic that highlights the brand's car-buying services alongside its professional sports affiliation. Developed by The Local Collective, the project integrates live-action technique with clear brand messaging. The edit captures the fast-paced nature of the sport to mirror the brand's emphasis on speed and efficiency in the automotive marketplace.
Style
Horizontal, Commercial, Action
Industries
Color
Crimson
Pure White
Jet Black
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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