Anthos

Jun 2025

Anthos introduces a comprehensive brand identity system rooted in minimalist graphic design and editorial aesthetics. Developed by graphic designer Alli Berk, the project spans across packaging, web interfaces, and out-of-home advertising, establishing a cohesive visual language for the beauty brand. The execution leans heavily into high-contrast monochrome photography paired with clean serif typography and hand-drawn floral elements. The project incorporates motion graphics and fluid color gradients, ranging from soft pinks and yellows to deep blue and purple tones, to create a distinct identity for skincare products like hand cream and hydrating serums. Utilizing a blend of commercial 3d render / cgi and vector illustration, the work highlights a focus on product-led storytelling and refined, minimalist layouts.

Commercial, Clean

Typography