Anthos introduces a cohesive brand identity for the beauty sector, characterized by a clean and minimalist aesthetic. The project, led by graphic designer Alli Berk, balances editorial portraiture with refined typography and abstract floral motifs.
Execution across physical packaging and digital interfaces leans into high-contrast monochrome backgrounds paired with vibrant, fluid motion graphics. The design utilizes typography and vector elements to ground the brand narrative, consistently applying a botanical theme through a modern, commercial lens.
