Anthos: Brand Identity
Brand
Date
Jun 2025
Description
Anthos introduces a cohesive brand identity for the beauty sector, characterized by a clean and minimalist aesthetic. The project, led by graphic designer Alli Berk, balances editorial portraiture with refined typography and abstract floral motifs. Execution across physical packaging and digital interfaces leans into high-contrast monochrome backgrounds paired with vibrant, fluid motion graphics. The design utilizes typography and vector elements to ground the brand narrative, consistently applying a botanical theme through a modern, commercial lens.
Style
Commercial, Clean
Techniques
Typography
Color
Jet Black
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.