Chloé

Mar 2024

This editorial campaign for the Chloé Winter 2024 collection, led by creative director Chemena Kamali and photographed by Sam Rock, highlights the house's latest luxury fashion silhouettes within a raw, industrial setting. Featuring models including Huijia Chen and Nyaduola Gabriel, the campaign focuses on the tactile nature of the garments, from layered lace and sheer blouses to structured leather outerwear. The aesthetic leans into earthy tones and soft, natural light, utilizing the distressed brick and concrete architecture as a backdrop to emphasize the collection's texture. With fashion direction by Elodie David Touboul and casting by Ashley Brokaw, the project presents a composed visual narrative across a series of editorial images.

Editorial, Horizontal, Earthy, Clean

Natural light

Luxury Fashion Houses

Advertising Campaign