Chloé: The Chloé Winter 2024 Show by Creative Director Chemena Kamali

Mar 2024

For the Chloé Winter 2024 collection, creative director Chemena Kamali presents an editorial campaign that captures the house's latest luxury fashion offering. Photographed by Sam Rock, the series features an expansive, industrial backdrop defined by raw brick and weathered concrete, providing a stark contrast to the fluid, layered textures of the apparel. The imagery leans into an earthy palette, highlighting a range of materials from lace and silk to leather and knitwear. Under the creative direction of Ezra Petronio, the campaign maintains a clean, minimalist focus that emphasizes both the garments and the diverse cast of models. Utilizing soft, natural light, the execution foregrounds the tactile nature of the collection’s accessories and tailoring.

Editorial, Horizontal, Earthy, Clean

Natural light

Advertising Campaign