Chloé: Paddington Bag Campaign (Winter 2025)

Sep 2025

The Winter 2025 campaign for the Chloé Paddington Bag centres on a series of monochrome studio portraits. The campaign, captured by photographer David Sims, leans into an editorial aesthetic that highlights the textures of the leather accessory and the seasonal collection. Creative direction by Chemena Kamali and styling by Elodie David Touboul bring a consistent, clean visual language to the project. The compositions utilize soft, directional studio lighting and neutral backgrounds to frame the model, Kendall Jenner, alongside the signature leather padlock handbag. These images frequently incorporate large serif branding to ground the visual narrative within the luxury fashion sector, utilizing techniques such as analogue film and low-key lighting to emphasize the structural details of the hardware and fabric.

Editorial, Monochrome, Clean, Horizontal

Analogue / film

Grey Seamless

Advertising Campaign