Chloé: Chloé Winter 2024

Apr 2024

The Chloé Winter 2024 campaign, captured by photographer Esther Theaker, focuses on the tactile interplay of luxury textiles and structural silhouettes. The editorial series features a range of layered ensembles, from sheer lace and chiffon pieces to glossy patent capes and ribbed knitwear. Employing a refined, editorial aesthetic, the imagery utilizes natural light and clean compositions to highlight intricate craftsmanship. Metallic gold accessories, including sculptural chokers and statement belts, are integrated throughout, creating contrast against the fluid drapery and muted, warm color palettes. Techniques such as analogue film photography are utilized across the campaign to emphasize the fine textures of the garments. The project maintains a minimalist approach, directing focus toward the material details and layered construction of the winter collection.

Editorial, Vertical, Warm, Clean

Advertising Campaign, Lookbook