Chloé

Apr 2024

Chloé presents the Winter 2024 campaign, an eyewear-focused series that highlights the label's latest accessories against a minimal backdrop. Photographed by Juliette Abitbol, the imagery prioritizes clean lines and deliberate composition to isolate the architectural forms of the season's metal-frame and aviator sunglasses. Creative direction from Chemena Kamali informs the styling, which emphasizes tactile layering, such as heavy metallic statement necklaces and voluminous textures. Casting, led by Ashley Brokaw, features models including Doutzen Kroes, Lilli Cummings, Liu Wen, Loli Bahia, and Nyaduola Gabriel. The project utilises natural light and warm color grading to maintain a refined visual tone throughout the editorial series.

Editorial, Clean

Natural light

Eyewear

White Seamless

Advertising Campaign