Chloé
Chloé Paddington Bag 2025 Campaign
Brand
Date
Oct 2025
Description
Chloé presents the 2025 campaign for the Paddington bag, a series defined by a focus on heritage silhouettes and structural accessory design. The visual output features a studio-based aesthetic, leaning into monochrome textures to highlight the handbag's signature padlock closure. The project was captured by photographer David Sims, with creative direction led by designer Chemena Kamali. The campaign imagery channels a horizontal, commercial approach, utilizing chiaroscuro lighting techniques to ground the accessory against a seamless paper backdrop.
Style
Horizontal, Commercial, Monochrome
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Off-Black
Medium Grey
Off-White
Background
Grey Seamless
Context
Advertising Campaign
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