Chloé: Chloé Paddington Bag 2025 Campaign

Oct 2025

The Chloé Paddington Bag 2025 campaign features a series of monochromatic studio portraits, centering on the revival of the iconic handbag and its signature padlock hardware. Photographer David Sims captures the collection with a low-key chiaroscuro lighting style, emphasizing the draped textures of the ready-to-wear pieces and the structure of the leather accessories. Creative direction by Chemena Kamali defines this campaign, which features a cast including Aimee Lou Wood, Jacqui Hooper, Kendall Jenner, and Prinnie Stott. The project is supported by the work of director Mati Diop, fashion director Elodie David Touboul, and casting director Ashley Brokaw.

Horizontal, Commercial, Monochrome

Low-key / chiaroscuro

Grey Seamless

Advertising Campaign