The Chloé Fall 24 campaign introduces a series of fashion editorials focused on the collection designed by Chemena Kamali. Captured by photographer Marie Valognes, the imagery centres on fluid silhouettes and layered textiles, ranging from voluminous dresses to structured outerwear, set against the backdrop of an urban landscape.
The series leans into a cinematic, analogue film aesthetic, utilising natural light to highlight architectural textures and the play of shadows. The compositions feature models in motion within the city, incorporating elements such as twilight bridge settings and grand Parisian landmarks to frame the designs with an atmospheric, nostalgic quality.
