Chloé

Jul 2025

Chloé presents a fashion campaign centered on tactile textures and neutral tones, captured through a series of vertical and horizontal compositions. The imagery highlights a minimalist approach to contemporary styling, focusing on the interplay between sheer lace detailing, knitted apparel, and athletic silhouettes against weathered concrete and brick backdrops. Photographer Guen Fiore leads the visual execution, with fashion direction from Elodie David Touboul. The project features natural light to emphasize the materiality of the garments and set design by Sophear Van Froment, while model Helena Olmedo provides a dynamic presence throughout the series. Hair styling by Mélissa Rouillé and makeup by Lauren Bos complete the editorial aesthetic.

Editorial, Vertical, Clean

Natural light

Advertising Campaign