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Chicken Licken: Sbu 2.0

Date

Mar 2025

Description

Chicken Licken’s Sbu 2.0 campaign presents a narrative focused on a character refinement in a workshop setting. Produced by Romance Films, the spot leans into a gritty, cinematic sci-fi aesthetic, utilising a low-key lighting approach and chiaroscuro techniques to define the environment. The film features a central character interacting with a companion cyborg, set against a backdrop of electronic tools and diagnostic equipment. This live-action piece emphasises a moody atmosphere through the use of warm lamp accents within the dimly lit garage.

Style

Horizontal, Cinematic, Moody, Gritty

Techniques

Low-key / chiaroscuro

Industries
Background

Garage

Context

TVC / TV Commercial

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