Chicken Licken’s Piki Piki Mabelane campaign presents a series of cinematic vignettes that traverse varied environments, from sun-drenched street scenes to domestic interiors. The advertisement leans into a nostalgic aesthetic, utilising warm color grading to establish a consistent narrative flow across its various settings.
The project was developed by agency Joe Public Cape Town, with production handled by Giant Films and post-production and visual effects provided by Strangelove. The live-action technique emphasises the character-driven vignettes, capturing a range of social interactions within the film.
