Chicken Licken: Claw

Mar 2025

Chicken Licken’s Claw campaign captures a nocturnal urban narrative, following a character as he interacts with an arcade claw machine. The film utilizes a live-action technique to ground the character’s movements within a cinematic environment, focusing on the textures of his denim attire and the high-contrast atmosphere of the city streets. Directed by Visie Admin, the project channels a moody aesthetic through deliberate lighting and tight framing on the subject’s interactions. Production duties were led by Romance Films with creative development from Joe Public, while the visual identity and sound design were handled by Chocolate Tribe, Deliverance, Pressure Cooker Studios, and Sterling Sound.

Horizontal, Cinematic, Moody

Street

TVC / TV Commercial