Chicken Licken: Big John, Ya' hunga forever
Brand
Date
Oct 2025
Description
Chicken Licken takes a cinematic approach to its latest fast food campaign, "Big John, Ya' hunga forever." The commercial leans into a high-budget sci-fi narrative, utilizing a blend of live-action technique and complex 3D render / CGI to build its futuristic world. The spot follows an intricate visual language, characterized by a warm, golden hour palette and sweeping camera movements across sprawling urban landscapes. Creative direction by Joe Public grounds the narrative in a grand, atmospheric scale, supported by production from Romance Films.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
3D render / CGI, VFX / visual effects
Industries
Color
Jet Black
Navy
Gold
Background
Hotel Lobby
Context
TVC / TV Commercial
Associated creatives
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