Chanel: Cruise 2025/26 Ad Campaign
Brand
Date
Nov 2025
Description
Chanel presents the Cruise 2025/26 advertising campaign, captured by photographer Mario Sorrenti. The project leans into a refined lifestyle narrative, set against the backdrop of Lake Como and Villa d’Este, where the collection is showcased across a series of editorial and commercial compositions. The imagery utilizes bright natural light to emphasize the textures of tweed, lace, and crochet knit apparel. Models Alix Bouthors, Ida Heiner, and Xu Wei appear throughout the campaign, captured in both static architectural settings and dynamic outdoor environments including lakeside piers and wooden motorboats. Casting direction was provided by Aurelie Duclos.
Style
Vertical, Warm, Clean
Techniques
Natural light
Industries
Color
Pure White
Jet Black
Context
Advertising Campaign
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