Chanel
Cruise 2025/26 Ad Campaign
Brand
ProjectCruise 2025/26 Ad Campaign
Date
Nov 2025
Description
Chanel presents the Cruise 2025/26 ad campaign, a luxury fashion showcase captured by photographer Mario Sorrenti. The series captures a refined lifestyle narrative through a collection of editorial and commercial imagery set against the backdrop of Lake Como. Featuring models Alix Bouthors, Ida Heiner, and Xu Wei, the campaign leans into a classic aesthetic, utilizing natural light to highlight intricate textures like tweed, crochet, and lace. Casting direction by Aurelie Duclos grounds the project, which balances the brand’s architectural signature with the scenic, saturated environment of the lakeside setting.
Style
Vertical, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Pure White
Jet Black
Context
Advertising Campaign
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