Logo
  • Home
  • ·Media
  • ·Chanel Cruise 2025/26 Campaign by Mario Sorrenti
Brand
Chanel
ProjectCruise 2025/26 Ad Campaign
Three models wearing sunglasses and resort wear pose on a wooden sun deck overlooking a blue lake and green mountains.

Chanel Cruise 2025/26 Ad Campaign 2025

Associated creatives

Mario Sorrenti
Mario SorrentiPhotographer
Alix Bouthors
Alix BouthorsModels
 Ida Heiner and Xu Wei
 Ida Heiner and Xu WeiModels
Aurelie Duclos
Aurelie DuclosCasting Director
Lake Como & Villa d’Este 
Lake Como & Villa d’Este Location

Tags

xu weialix bouthorsida heinerthree female modelsthree womenfemale models posingchanel cruise 2025black leather backless dressleather backless dresswhite crochet jumpsuitcrochet jumpsuitlace mini dressblack handbag

Description

Models Xu Wei, Alix Bouthors, and Ida Heiner pose on a wooden lakeside pier for the Chanel Cruise 2025/26 advertising campaign photographed by Mario Sorrenti. Xu Wei stands on the left in a patterned black and white lace mini dress holding a black leather bag, Alix Bouthors sits in the center wearing a white crochet knit jumpsuit and layered necklaces, and Ida Heiner looks over her shoulder on the right in a backless black dress with crystal embellishments. Yellow cushioned lounge chairs and drink glasses sit in the foreground under bright, direct sunlight. Deep blue lake water and lush green mountainous terrain define the backdrop.

Style

Horizontal, Commercial, Saturated, Polished

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Off-Black (50%)
Pure White (30%)

Background

Lake

Context

Advertising Campaign