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ProjectCruise 2025/26 Ad Campaign
Two female models in striped designer outfits posing by an outdoor swimming pool with a classic hotel building in the background

Cruise 2025/26 Ad Campaign 2025

Associated creatives

Mario Sorrenti
Mario SorrentiPhotographer
Alix Bouthors
Alix BouthorsModels
 Ida Heiner and Xu Wei
 Ida Heiner and Xu WeiModels
Aurelie Duclos
Aurelie DuclosCasting Director
Lake Como & Villa d’Este 
Lake Como & Villa d’Este Location

Tags

two female models posingfemale modelstwo modelsmodels posingwoman in striped topstriped topwoman in sunglassessunglasses

Description

This campaign image for the Chanel Cruise 2025/26 collection features two female models posing outdoors by a blue swimming pool against the backdrop of a classic lakeside hotel architecture. Photographed by Mario Sorrenti, the scene displays natural daylight illuminating the models as they wear coordinated striped designer apparel adorned with fine jewellery and accessories. The composition balances the foreground figures against the tranquil water and distant shore, capturing a refined lifestyle narrative.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Jet Black (50%)

Background

Outdoor Pool

Context

Advertising Campaign