Chanel

Jan 2025

The Chanel Spring 2025 Pre-Collection campaign presents a series of studio portraits and still-life product arrangements that emphasize the brand's classic silhouettes through a contemporary lens. Shot by photographer Craig McDean, the imagery leans into a minimalist aesthetic, utilizing a bright, even studio light to highlight the intricate textures of signature tweed jackets, quilted leather accessories, and pearl jewelry. Creative director Sofia Coppola provides the visual direction for the collection, supported by art direction from Sheila Single and fashion editing by Max Pearmain. The series features entertainer Gracie Abrams alongside a range of models, all set against a seamless white backdrop. Each composition is framed within a distinct black border, with the brand's typography anchored consistently at the base. The production also features hair styling by Orlando Pita and makeup artistry by Diane Kendal to complete the polished look.

Vertical, Clean

Luxury Fashion Houses

White Seamless

Advertising Campaign