Chanel: Chanel Spring 2025 Pre-Collection Campaign

Jan 2025

The Chanel Spring 2025 Pre-Collection campaign presents a suite of portraits and still life studies that lean into a polished studio aesthetic. Captured by photographer Craig McDean, the fashion campaign features entertainer Gracie Abrams alongside a curated selection of seasonal accessories, including tweed handbags, two-tone footwear, and signature jewellery. The imagery employs a consistent minimalist visual language, with subjects placed against clean white backdrops and framed within bold black borders. Creative direction by Sofia Coppola and art direction by Sheila Single establish a refined compositional rhythm, while fashion editing by Max Pearmain emphasises the brand's heritage textiles. The production uses soft, even lighting to highlight the intricate textures of tweed, leather, and pearls, maintaining a cohesive look across both apparel and product arrangements. Hair styling by Orlando Pita and makeup by Diane Kendal contribute to the final sleek finish.

Vertical, Clean

White Seamless

Advertising Campaign