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Brand
Chanel
ProjectChanel Spring 2025 Pre-Collection Campaign
Profile portrait of a woman with dark hair wearing a patterned white hair bow and a black quilted top against a white background.

Chanel Chanel Spring 2025 Pre-Collection Campaign 2025

Associated creatives

Sofia Coppola
Sofia CoppolaCreative Director
Craig McDean
Craig McDeanPhotographer
Max Pearmain
Max PearmainFashion Editor/Stylist
Sheila Single
Sheila SingleArt Director
Orlando Pita
Orlando PitaHair Stylist
Diane Kendal
Diane KendalMakeup Artist
Gracie Abrams
Gracie AbramsEntertainer

Tags

woman in profilewomanprofile portraitwhite hair bowhair bowpatterned hair bowblack quilted topquilted topblack top

Description

This portrait from the Chanel Spring 2025 Pre-Collection campaign features a woman in profile against a clean white background, framed within a black border with the Chanel wordmark below. She has dark, chin-length hair styled with a patterned white hair bow, and wears a black quilted top. The lighting is clean and even, highlighting the textures of the hair accessory and quilted garment. Craig McDean photographed the campaign, with creative direction by Sofia Coppola and styling by Max Pearmain.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign