Chanel: Chanel Cruise 2025/26

Apr 2025

Chanel presents the Cruise 2025/26 campaign, a series of stills and motion work that captures the essence of luxury travel. The project leans into a warm, nostalgic aesthetic, utilizing natural light and an analogue film technique to frame scenes of leisure and movement. Photographed by Lukasz Pukowiec with fashion direction by Leila Smara, the campaign features model Ida Heiner. Sofia Coppola serves as the project director. The visuals shift between candid moments on stone balconies and detailed still-life compositions, incorporating grain and retro-inspired textures to establish a cohesive atmosphere. Anthony Turner leads hair styling, with makeup by Lisa Butler and manicuring by Anatole Rainey, under the direction of casting director Aurelie Duclos.

Vertical, Warm, Editorial

Natural light

Advertising Campaign