Chanel

Apr 2025

Chanel presents the Cruise 2025/26 campaign, a series of visuals centered on themes of leisure and transit in a lakeside setting. Photographed by Lukasz Pukowiec, the project captures model Ida Heiner in an environment defined by natural light and warm, nostalgic color palettes. The imagery, styled by Leila Smara, integrates product-focused still life compositions with wide-angle shots of travel, utilizing techniques such as analogue film and a 1970s-inspired aesthetic to evoke a sense of heritage. Creative direction for the campaign is supported by the contributions of hair stylist Anthony Turner and makeup artist Lisa Butler, with casting by Aurelie Duclos and nail artistry by Anatole Rainey. Sofia Coppola served as director for the project, which frames a series of accessories and textiles through varied editorial perspectives.

Vertical, Warm, Editorial

Luxury Fashion Houses

Advertising Campaign