Chadstone Brand Campaign 2026

Description

This vertical campaign image for Chadstone features a middle-aged man in a sharp white suit and tinted yellow sunglasses lounging comfortably on a curved green booth. He holds a small dessert plate with a fork and cake, with his legs propped up on the seating. A dark wooden table in the foreground holds an open laptop and a cup of coffee. Warm indoor lighting illuminates the scene, featuring sheer reddish-brown curtains in the background. Bold white typography reads A LIFE LESS ORDINARY near the top and CHADSTONE at the bottom. Production credits include Michaela Webb as Creative Director, Ziggy Huang as Art Director, Beckie Mitchell as Producer, Asha Barr as Prop Stylist, Kate Darvill as Fashion Stylist, and Peter Beard for Hair and Makeup.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Department Stores

Color

Background

Set-dressed

Context

Advertising Campaign