Chadstone Brand Campaign 2026

Description

A group of people wearing blue pajamas are seated throughout a darkened movie theatre auditorium, illuminated by dramatic backlighting from a projector beam above. The subjects hold snacks including popcorn containers and cups while displaying expressive reactions in the dim cinematic environment. The vertical composition is part of a brand campaign for Chadstone, featuring art direction and styling that creates a moody atmosphere.

Style

Editorial, Vertical, Moody

Techniques

Low-key / chiaroscuro

Industries

Big Box Retail

Color

Background

Theatre

Context

Advertising Campaign