Center Parcs Europe

Jun 2023

Center Parcs Europe updates its brand identity through a comprehensive visual system that bridges digital, print, and environmental applications. The project employs a grid-based approach, balancing functional product photography and UI elements with tactile, editorial graphic design. Clean typography and a nature-inspired color palette feature across diverse assets, ranging from brochures and paper goods to large-scale outdoor advertising displays. The system integrates diverse techniques, including debossed monograms on textured stock, custom illustrations, and 3D render / CGI elements. Installations within urban environments contrast these graphic designs against concrete and natural surfaces, utilizing natural light to highlight the depth and texture of the materials. Design contributors for the project include DesignStudio, Studio DRAMA, Standard Projects, Anne-Dorothée Schulz, and ESH Gruppa.

Horizontal, Commercial, Clean

Advertising Campaign