Center Parcs Europe

Jun 2023

Center Parcs Europe’s brand identity project establishes a cohesive visual language across a range of physical and digital touchpoints. The system balances functional utility with expressive design, integrating custom typography and a clean, grid-based layout that functions as both a marketing tool and an architectural guide. The collateral spans various formats, from outdoor billboard advertisements featuring textured product photography to editorial brochures designed for outdoor display. The project highlights a commitment to tactile materiality, utilizing debossed paper stocks and layered graphic panels that emphasize natural motifs. By pairing minimalist sans-serif elements with evocative illustrations of forest and water landscapes, the design system channels an approachable aesthetic suitable for a travel and recreation environment. Key design execution was led by a multidisciplinary team including DesignStudio, Studio DRAMA, Standard Projects, Anne-Dorothée Schulz, and ESH Gruppa.

Horizontal, Commercial, Clean

Advertising Campaign