Description

This image presents the Cazoo brand identity campaign as an out-of-home billboard installation mounted on a tiled urban wall. The advertisement features bold red lettering spelling out the company name alongside prominent green text reading Make it yours, paired with a central photographic insert of a red vehicle's wheel and alloy rim. A pedestrian is captured in motion on the right side, blurred by movement, while the lower street level shows a long-exposure red car light trail passing by. Fold7Design contributed graphic design for the project. The composition employs a realistic street-level perspective, capturing the commercial installation within its authentic urban environment.