Cartier

May 2025

Cartier redefines the intersection of industrial edge and timeless luxury in its latest Juste un Clou campaign, a visual exploration of defiance and elegance. Captured by photographer Kayla Connors, the series features model Emma Corrin, whose androgynous aesthetic and sharp, textured short hair perfectly complement the collection’s iconic, nail-inspired silhouettes. This editorial portrait series leans into a minimalist studio aesthetic, utilizing a restrained palette of neutral grays to ensure the focus remains entirely on the intricate metalwork of the gold and silver bracelets, rings, and pendants. Stylist Isabelle Kountoure anchors the imagery with a sophisticated wardrobe, alternating between ethereal sheer fabrics, vibrant silk, and sharp, structured tailoring that highlights the versatility of the jewelry. The creative execution emphasizes a deliberate balance of high-end polish and raw, human expression. With hair by Daniel Martin and makeup by Gina Kane, the portraits evoke a sense of quiet introspection, moving beyond traditional commercial product photography to create a distinct narrative of style. The use of studio strobe lighting creates an even, luminous glow, highlighting the metallic luster of the Cartier pieces while maintaining an effortless, modern feel. By stripping away visual clutter, the campaign successfully elevates the Juste un Clou collection as a staple of modern adornment, merging the precision of jewelry craft with the fluidity of contemporary fashion.

Editorial, Vertical, Commercial

Studio strobe

Jewellery, Fashion