Cartier Cartier New Masculinity 20th x Drew Starkey 2025

About

Cartier features actor Drew Starkey in the New Masculinity campaign, a series of portraits exploring contemporary aesthetics through fine jewellery and luxury watchwear. The visuals lean into a clean, commercial editorial style, prioritising focus on accessories against neutral and vibrant seamless backgrounds. Photographer Daniel Riera leads the visual direction, capturing Starkey across a range of tailored looks and textured knitwear. The project benefits from styling by Louis Prier Tisdall, with hair styling by Alexander Soltermann and set design by Hella Keck. The execution relies on soft, directional lighting to highlight the metallic finishes and craftsmanship of the pieces.