Cartier: Cartier Eyewear 2025 Campaign

Apr 2025

Cartier introduces the 2025 eyewear collection through a series of high-contrast portraits. The campaign highlights the brand's focus on material detail, showcasing frameless tinted sunglasses paired with intricate gold hardware and refined textures. The imagery, shot by photographer Vito Fernicola, maintains a commercial and polished aesthetic. Fashion editor and stylist James Valeri centers the compositions on the structural elements of the accessories, supported by hair styling from Ryan Mitchell and makeup by Patrick Glatthaar. Model Yilan Hua is featured in the campaign, which utilizes bright beauty light to emphasize metallic reflections and precise silhouettes.

Vertical, Commercial, Clean, Polished

Beauty Light

White Seamless

Advertising Campaign