Cartier

Aug 2023

The 2023 advertising campaign for the Cartier Baignoire watch masterfully blends high-fashion editorial polish with playful, conceptual visual storytelling. Starring the enigmatic Lou Doillon, the campaign leans into a surreal aesthetic where scale is reimagined to emphasize the timeless architecture of the Baignoire’s iconic oval case. Through a series of striking studio compositions, Doillon is depicted as a miniature figure interacting with monumental iterations of the timepiece, climbing its diamond-encrusted bracelet or posing gracefully atop its winding crown. This juxtaposition of the human form against the magnified luxury object creates a narrative that feels both cinematic and rooted in classic jewellery advertising. Photographer Jacob Sutton anchors the project in a clean, high-key white environment, utilizing precise studio strobe techniques to articulate the shimmering textures of sequined blazers and the deep, tactile richness of black velvet tuxedos. The styling by Marine Braunschvig mirrors the campaign's refined mood, pairing tailored, assertive silhouettes with the delicacy of the gold watch. Executed with technical sophistication through 3D render and CGI integration, the campaign maintains a consistent, minimalist aesthetic that allows the watch’s signature Roman numerals and blue cabochon crown to stand as the definitive focal point. With hair by Alexandry Costa and makeup by Hugo Villard, the imagery achieves a polished, editorial look that elevates the timepiece from a mere accessory to an architectural, sculptural centerpiece.

Commercial, Commercial, Commercial

Studio strobe, Studio strobe, Studio strobe

Jewellery, Jewellery, Fashion, Fashion, Jewellery, Fashion