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Carolina Herrera: SPRING 25: OPTIMISM AT PLAY

Brand
Carolina Herrera
Date

Sep 2024

Description

Carolina Herrera presents the Spring 25 collection, 'Optimism at Play,' through a focused fashion film that spotlights the latest designs from creative director Wes Gordon. The project captures the collection’s vibrant aesthetic, utilizing a clean white seamless studio backdrop to draw full attention to the garment silhouettes and textures. Photographed by Martina Keenan, the film leans into a documentary-style approach to capture the models in motion. Styling by Marie Chaix and makeup by Sam Visser complement the collection's energetic tone, with models Irina Shayk, Karolin Wolter, Lulu Tenney, and Rejoice Chuol presenting the apparel in a series of dynamic sequences.

Style

Documentary, Horizontal, Clean

Industries
Luxury Fashion Houses
Background

White Seamless

Context

Advertising Campaign

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