Carolina Herrera

May 2026

The campaign for Carolina Herrera’s latest 212 Men Parfum leans into a narrative of modern connection, effortlessly blending high-fashion polish with the candid warmth of a lifestyle shoot. Under the sharp, deliberate eye of photographer Antonio Macarro, the imagery captures a diverse collective of talent—including Cheikh Diakhate, Clara Denison, Colin Jones, Mahi Kabra, Max Knott, and Rubuen Bilan-Carroll—in moments that feel both aspirational and deeply human. The visuals shift between the controlled precision of a studio strobe and the gentle embrace of natural light, grounding the fragrance in a setting that fluctuates between crisp, clean indoor environments and lush, sun-drenched outdoor greenery. Fashion editor and stylist Carlos Nazario elevates the ensemble with sharp, sophisticated tailoring, while movement director Stephen Galloway ensures that the interaction between the models feels fluid and authentic, moving well beyond traditional fragrance advertising tropes. With essential beauty contributions from hair stylist Syd Hayes and makeup artist Ana Takahashi, the campaign maintains a cohesive, editorial minimalism that allows the iconic gold 212 bottle to remain the central focus. This is a study in refined masculine energy, balancing the rigorous demands of commercial branding with a lighthearted vitality that feels distinctly contemporary, ultimately reinforcing the storied legacy of the 212 franchise through a lens of curated, elevated camaraderie.

Commercial, Vertical

Natural light

Fragrance, Beauty