Carolina Herrera

Aug 2026

Carolina Herrera presents the campaign for its Eyeconica Eyeshadow collection, highlighting the house's signature approach to luxury cosmetics. Captured by photographer Mark Kean, the imagery focuses on the interplay of vibrant, metallic pigments and the distinct packaging of the new compacts. The series features models Summer Dirx, Vika Evseeva, and Jennifer Matias, showcasing diverse palettes ranging from warm bronze to smokey pink. Fashion editor and stylist Charlotte Collet pairs the cosmetics with metallic accessories and tactile textures, creating a polished, cohesive aesthetic. Set against clean neutral backdrops, the campaign utilizes beauty light to emphasize the rich finish of the eyeshadows and the sculptural design of the compacts. Casting direction was provided by Alejandra Perez.

Vertical, Commercial, Polished, Clean

Beauty Light

Cosmetics

Grey Seamless

Advertising Campaign