Carolina Herrera

Nov 2024

Carolina Herrera’s SS24 fashion campaign leans into saturated garden aesthetics, utilizing lush floral backdrops and sharp natural light to ground the collection’s vibrant color palette. The editorial photography captures a series of outdoor portraits and reclining compositions that emphasize the tactile nature of the garments, from sculptural collars to voluminous puff sleeves. Photographer Nadine Ijewere anchors the visual direction, working alongside fashion editor and stylist Alba Melendo to curate a series defined by its bold, clean styling. The production features makeup artistry by Manuela Pane and Paco Garrigues, with executive production handled by Lor Solano. Each frame employs consistent vertical typography and warm, clean lighting to frame the season’s formal attire.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

Garden

Advertising Campaign